Association For Community Networking (AFCN)

Strength-Weakness-Opportunity-Threat (SWOT) Analysis for Community Networking

Developed by Catherine Weldon & Madeline Gonzalez



A part of the broader Strategic Planning effort of AFCN

Community Networking's Strengths

Grassroots efforts

Built upon Internet tradition of working together & sharing

Strong human & social values

Understanding of technology and its implications before others do

Community Online Presence genuinely reflects the community:
- wide range of sources
- provides many perspectives
- community-generated info as well as "official" info
- getting to know others in the community in ways not possible otherwise (poetry, personal stories...)

Community Training provides awareness & skills to those who otherwise would not have the opportunity
- community-wide
- focused one on one to specific groups (eg., Seniors, low-income single moms, disabled, minorities)

Public access helps ensure all can participate regardless of ability to own a computer

Boards, volunteerism helps engage members of the community at different levels of participation

CN People: Committed to CN Values, Hard-working, Persevering, "visionary", aware of pros AND cons of technology

Community Networking's Weaknesses

CN doesn't realize the value of its services, and doesn't price them accordingly

Difficulty developing sustainable organizational & business models (note: commerical projects are also struggling with developing business models for this new medium)

Difficulty working together as a "movement"... egos sometimes get in the way

Difficulty clearly articulating what CN is, why it's important

Low levels of cross-promotion to print, radio, TV audiences

Official sources & experts sometimes favored

Many in CN still clinging to the view that ANY commercial activity is "wrong" and would "sully" the CN's values

"External" Opportunities

Being homegrown gives a CN tremendous advantage over others trying to capture the "local content market" CN people know their community, are closer to the real politics, can position themselves to be a conduit and facilitator of communication

Political: people are dissatisfied with government; welfare-> work;..

Economic: people want to improve their personal & community economic options

Social: people want to improve their personal & community social conditions

Technological: growth of Internet, becoming new mass medium

Demographic:

Legal:

"External" Threats

Political: Laws always lag behind social and technological realities

Economic: Commercial sector is "intruding" in CN's domain... skimming the cream with eg., so-called community online services, but not providing any of the other Soul services a CN provides

Social:

Technological: Steep learning curve; disparity of capabities among the general public, and among CN movement itself

Demographic:

Legal: IRS now subjecting CN's 501(c)3 status to scrutiny... in jeapordy?


AFCN's "Community Networking Area"

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